Tuesday, October 13, 2009

The Neural Correlates of Persuasion

It turns out you can literally see someone changing his or her mind. An in-press fMRI study investigates cross-cultural neural activity in the context of subjects being persuaded. Between this group and Sam Harris's work (here and here), UCLA is giving UCSD a run for their neuroscience money. (But I think we all know UCSD is the real neuroscience institution.)

Keep in mind the distinction between persuasion, and evaluation of truth. As we blog-writing and -reading rationalists should know by now, logos isn't the whole game.

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