Friday, August 10, 2012

How to Profit from Your Audience's Confirmation Bias

Dick Morris is the worst pundit on any major media outlet.  Is that being unfair?  No, if you expect people making predictinos to sometimes be right, and to be accountable for their mistakes.  And yet people continue to eat up his "predictions".  Check out his made-up polling numbers below.

There is a price to pay for holding your own people to low standards.  Confirmation bias is an amazing thing.

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